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Special to the Stow Sentry
International Business Academy (IBA) students were part of the action at the annual Cleveland Cavaliers DECA Career Day, located at the Quicken Loans Arena, in collaboration with the University of Akron, on Nov. 10. Students were engaged in a professional marketing workshop with presentations from current Cavs' employees, focusing on the importance of social media within the Sports Marketing and Entertainment industry, as well the significance of marketing and promotions within a sports organization. IBA students then took to the court to present their "Back to the 80s" promotional campaign for the Cleveland Monsters hockey organization. The students capped off an exciting day with a game ticket to the Cavs, where the Cavs upset the Utah Jazz, winning 118-114.