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Nov 1, 2016 3:52 PM

On Marketing: Essential habits of effective homepages

Last week we talked about the basics of a quality website.Today we confront a fundamental truth about all websites that often goes missed.Your website is the essential marketing material for your business.We usually don't think about our website that way, though.

By Josh Gordon
Oct 26, 2016 6:33 PM

On Marketing: What do you expect out of your website

Despite the fact that technology is advancing rapidly, the website remains the single most important marketing material you have.

By Josh Gordon
Oct 23, 2016 12:00 AM

PUCO approves $132 million rider rate hike for FirstEnergy, meaning higher monthly bills for

The Public Utilities Commission of Ohio rejected a larger rider sought by the company, opting instead to allow $132.5 million annually, plus taxes, to be collected from customers over the next three years, with the possibility of a two-year extension.

By Marc Kovac |capital Bureau Chief
Oct 23, 2016 12:00 AM

Chamber Chatter

October "After Hours" hosted by OPEN MGet Connected. Stay Connected. Join members of the Cuyahoga Falls, Greater Akron, Fairlawn, and Stow-Munroe Falls Chambers of Commerce, along with The South Akron Board of Trade, for the annual "Networking Extravaganza" at OPEN M, 941 S. Princeton St.

[More news below]
Oct 20, 2016 5:57 PM

On Marketing: How to lead your industry

You love your team. You love your products. Your customers have great things to say about you. But, it's been almost a decade since the company has experienced meaningful growth. What gives?For this ailment, a prescription of industry leadership is usually best.

By Josh Gordon
Oct 10, 2016 1:12 PM

On Marketing: Is your marketing an investment or an expense?

As I evaluate businesses, it's easy for me to see the difference between an expense-based marketing approach and an investment-based marketing approach. Your audience -- and customers -- can see the difference, too.

By Josh Gordon
Oct 9, 2016 12:00 AM

Chamber Chatter

October Monthly Luncheon Meeting to focus on candidatesJoin us for the October Monthly Membership Luncheon on Oct. 18 at Silver Lake Country Club, 1325 Graham Road in Silver Lake. "Come early to connect," starting at 11:15 am.

Business News
Oct 9, 2016 12:00 AM

Business News

Ryan Benton joins Stouffer Realty Licensed REALTOR° Ryan Benton has joined the Debbie Benton Team at Stouffer Realty in the Stow office. A native of Hudson, Ryan Benton comes to Stouffer with a knowledge of this area, and 20 years of experience in sales and customer service.

Oct 9, 2016 12:00 AM

Business News

Women's Network hosts free film about women entrepreneursThe public is welcome to join Women's Network on Oct. 24 from 5:30 to 8 p.m. for a free screening of the documentary "Dream, Girl" at the Akron-Summit County Public Library.

Oct 3, 2016 12:47 PM

On Marketing: Why top-of-mind awareness still matters

Top-of-mind awareness is a simple brand measure that determines how quickly a brand or product comes to the mind of a customer.

By Josh Gordon
[More news below]
Sep 28, 2016 2:27 PM

Browns running back Duke Johnson at Giant Eagle Sept. 29

Cleveland Browns running back Duke Johnson will be at the Stow Giant Eagle, 4300 Kent Road in the Stow Community Center, on Sept. 29 at 6:30 p.m. In last week's game against Miami, Johnson gained 80 yards.He will be available to sign autographs and meet with fans.

Sep 27, 2016 9:21 AM

On Marketing: Content marketing makes your advertising work

Let's talk about autopilot advertising, and advertising equity. Autopilot Advertising Earlier this week the guy who handles our pest control came through the office. The office was abuzz with our usual chatter and meetings and whatnot.

By Josh Gordon
Sep 25, 2016 12:00 AM

Chamber Chatter

Welcome new membersWe are pleased to welcome the following new members to the Chamber: Didion & Green, LLC, 3869 Darrow Road, Suite 101, Stow; Edward Jones - Jeffrey W. Bail, Financial Advisor, 25 Erie Road, Tallmadge; and Jersey Mike's Subs, 3027 Graham Road, Suite 103, Stow.

Ashley Beltrano promoted to Manager - Cake Sales and Production at Acme Fresh Market
Sep 25, 2016 12:00 AM

Ashley Beltrano promoted to Manager - Cake Sales and Production at Acme Fresh Market

Ashley Beltrano has been promoted to the position of Manager - Cake Sales and Production at Acme Fresh Market. Beltrano, of Munroe Falls, is responsible for exceeding customers' expectations when they purchase a handmade and gourmet decorated cake from Acme Fresh Market.

Sep 20, 2016 8:12 AM

On Marketing: Three stats to build your 2017 marketing on

It's planning season! Time to forecast next year, and build the marketing plan that will deliver the goods. If you're building your plan and the digital portion is underfunded, consider restricting your approach.

By Josh Gordon
Sep 13, 2016 10:41 AM

On Marketing: Plan your positioning to spur growth

Well, this is ambitious. Is it possible to effectively articulate the importance of knowing how to position your brand or business in the market in just a few hundred words?Nope.So why am I writing this column on the subject of positioning your business?

By Josh Gordon
Sep 11, 2016 12:00 AM

Business owners complete Small Business Program at Tri-C

Two local business owners took a step toward greater business success by completing the Goldman Sachs 10,000 Small Businesses program at Cuyahoga Community College (Tri-C°).Michael Davis of Michael C. Davis, CPA Inc.

Sep 11, 2016 12:00 AM

Chamber Chatter

Welcome new membersWe are pleased to welcome the following new members to the Chamber: AT&T Mobility (Ebony Eitner), 4326 Kent Road, Stow. Visit SMFCC.COM to learn more about this new member and the products and services they offer.

[More news below]
Sep 9, 2016 12:02 PM

Akron SCORE announces September workshops

Akron SCORE, the free mentoring program for new and existing businesses, will offer several workshops in September, including two sessions of the comprehensive Simple Steps program.

Sep 6, 2016 11:12 AM

On Marketing: Make sure you understand what your audience expects

A recent study published by the Pew Research Center reported that the number of Americans who read a physical book in the past year is 65 percent. That number is largely unchanged from the last time this study was conducted four years ago.

By Josh Gordon